Shanghai, China – April 17, 2017 – Norwegian Cruise Line (NCL) today announced a partnership with Scuderia Ferrari Watches as a part of the entertainment and activities on board Norwegian Joy, its soon to-be-unveiled 3,850 passenger vessel. Norwegian Joy will be Norwegian Cruise Line’s first purpose-built ship for the Chinese market, designed to deliver on the promise that guests will enjoy ‘First Class at Sea’ experiences. Norwegian Joy will home port in Shanghai and Tianjin, following a grand inaugural port tour leading up to a christening ceremony on June 27, led by her Godfather, ‘King of Chinese Pop’ Wang Leehom.
The two-level Ferrari branded competitive racetrack will be located on the top deck of the ship, where guests may take a thrilling ride in electric go-carts. Up to ten drivers at a time will be able to race each other on the course and have photos taken at the finish line to share with friends and family back home. Guests of Norwegian Joy’s The Haven and Concierge class will enjoy a number of complimentary rides as part of the amenities and benefits of their suites and staterooms.
Ferrari represents fun, passion, and competitive spirit, and this partnership will bring the spirit of the brand to Norwegian Joy’s guests. This is the first time Ferrari Watches has partnered on a branded go-kart track and Scuderia Ferrari Watches will be featured in a retail store adjacent to the racetrack.
Norwegian Joy will officially be delivered on April 27 in Bremerhaven, Germany. The ship will then set sail for China, where she will be showcased through a grand inaugural port tour featuring one-day events at the ports of Qingdao, Shenzhen, and Hong Kong, as well as VIP partner cruises from Norwegian Joy’s home-ports of Shanghai and Tianjin. This unique showcase tour will give travel agents and valued partners across the region the special opportunity to experience all that Norwegian Joy has to offer leading up to the ship’s christening ceremony on June 27, led by her Godfather, ‘King of Chinese Pop’, Wang Leehom.
Built at MEYER WERFT shipyard in Germany, Norwegian Joy is Norwegian Cruise Line’s first purpose-built ship customized for the Chinese cruise market. The name Norwegian Joy emphasizes the experience that the ship will offer, a promise that guests will ‘Experience Paradise on the Sea.’ Accommodating 3,850 guests with luxurious suites in the exclusive ship-within-a-ship complex, the new Breakaway-Plus Class Ship will debut in China in summer 2017.
Designed to provide First Class at Sea experiences with onboard amenities that cater to the unique vacation desires of Chinese guests, Norwegian Joy will provide a multitude of VIP accommodations including The Haven by Norwegian®, the line’s exclusive, ship-within-a-ship suite luxury complex, which will also include an all-new Observation Deck that features 180 degree views, and a Concierge level, an all-new accommodations category which will provide a VIP experience and feature larger balcony staterooms. Accommodation offerings will also include staterooms designed specifically for families and a multitude of connecting staterooms, for extended families traveling together, as well as a wide array of mini-suite, balcony, ocean view and interior staterooms, many with virtual balconies.
Norwegian Joy will offer engaging and innovative activities including a first at sea two-level competitive racetrack, an open-air laser tag course, thrilling simulator rides and interactive video walls at the Galaxy Pavilion as well as a state-of-the-art racing simulator and two multi-story waterslides. In addition, Norwegian Joy will house a tranquil open space park as well as the line’s largest upscale shopping district, complete with everything from exceptional duty-free shops to world-renowned global luxury brands.
For more information on Norwegian Joy, please contact an authorized Norwegian travel partner or visit www.goncl.cn (in China) or https://www.ncl.com/norwegian-joy (in US). Reservations for Norwegian Joy from June 28 onwards are currently available through travel agent partners across China.